The coffee
and tea industry is big business these days. More and more coffee and tea shops
are popping up all over are high streets as the nations need for a daily caffeine fix
reaches an all time high. CuppaCo.com an online shop which offers thousands of
products related to tea and coffee, realised this but instead of opening a
retail store they launched straight to the internet and it has proved to be a
great success.
CuppaCo.com
who are based in the Isle of Man, was launched in October 2012 and the man behind the idea and owner of the business is entrepreneur Matt Newing.
Kate Hegarty
who is the marketing manager of the company said "the world is your
customer when you are in ecommerce business,".
The company
decided to launch straight to the web as they felt it was easier to control
costs and it was more of a controlled environment. They now have the perfect framework in place in terms of people and software.
‘We
have invested substantially in product descriptions. We have more than 7,000
products involving tea, coffee and now furniture as well. We think it is the
largest catalogue of tea and coffee products.
‘They range
from sugar sachets for businesses and coffee shops to flavoured coffee, and gourmet
coffee. They include the very exclusive Jamaican blue mountain coffee bean, a
great gift for the real coffee connoisseur .’
The
e-commerce business has done so well that they recently now announced the
launch of it Cafe Culture furniture range as it expands its product offerings.
The company believed this was the next step as a majority of their customers
are in hospitality so offering furniture products for the industry seemed like
a natural progression.
Head of
product performance and development at CuppaCo.com Laura Daly said: Bridging
the gap between coffee supplies and furniture is a move welcomed by our
customers and we can’t wait to offer affordable, staple and eye-catching
design-led pieces to our Manx clients.’
This is a
great example of how a small e-commerce business can be very successful if you
choose the right product and build on your product range as you become more well
known.
