www.boffer.co.uk
sign up to the latest boffer deals

Twitter to move into e-commerce

2014 Feb 19th 10:10 AM

Twitter could soon be something more than just a social media site. The site is currently known as the frontrunner in real time news; tracking celebrities, politics and stocks but the company now intends to move into selling via the website as well.

It has been reported but not confirmed  that Twitter is planning to enable its 232 million users to purchase products directly from the site, as part of a new online retail venture called Twitter Commerce.

According to Re/code, the technology blog, the transactional service is a collaboration with a US e-commerce site called Fancy, which counts Twitter founder Jack Dorsey as an investor and board member.

Mock-ups of the e-commerce idea show how Twitter users could make a purchase from viewing a tweet with a picture of a product and a button that says “buy with Fancy”.

Facebook tried out a similar idea in September 2012, when it launched the Gifts spin-off that allowed users to buy physical goods from the site.

However, it scrapped the scheme after less than a year due to a lack of user demand.

Twitter’s move into e-commerce, which builds on last year’s “pay by tweet” studies in partnership with American Express, comes ahead of its first set of results as a public company on Wednesday. According to analysts’ forecasts, Twitter’s losses in 2013 more than doubled to $140.9m (£85.7m), with a $14.82m loss in the last three months of the year.

This move by Twitter could perhaps work more effectively than it did on Facebook, due to the fact that Twitter users tend to re-tweet current events and trends very quickly so everything on the site is very fresh. Therefore if people are instantly updating what they are buying via the site, other users may be inclined to follow. I think that it is a positive idea and it will be interesting to see how it pans out for Twitter.



Comment On This News Article
ECOMMERCE NEWS RSS FEED


- The Butcher, The Baker & Candlestick Maker To Call For

- Is the UK really ready for any Brexit resolution?

- https://www.itv.com/news/granada/2019-07-09/warrington-to-become-major-royal-mail-parcel-hub/

- Research Test: Does using eBay Best Offer increase sales?

- Amazon disposal of stock instead of returning to merchant

- Amazon Referral fees change from 5th June 2019

- Royal Mail trialling London parcel service on a Sunday

- Spark Lister

- Amazon invades Twitter with hashtag purchases

- HESTON BLUMENTHALíS EASTER INTERNET FRENZY

- BRITONS LEADING EUROPE WITH SMARTPHONE SHOPPING

- FLAPPY BIRD DEVELOPER FLIP FLOPS BACK AND FORWARD!

- EBAY TO LAUNCH 90,000 BRITISH BUSINESSES INTO INTERNATIONAL TRADE

- 20% off all Amazon Kindle Fire tablets until the 4th of March

- Rare Kew 50p coin selling for £180 on eBay

- Lovefilm Instant streaming becomes Amazon Prime Instant Video

- eBay acquires technology which will enable you to try clothes on virtually!

- The eBay of the meat industry to launch soon

- Twitter to move into e-commerce

- City Link to offer a new On Our Way service

- Financial relief promised for businesses damaged by the storms

- eBay looks to improve protection for sellers as one seller takes them to court over a dispute

- Maximise your selling price for old gadgets with new site Bidvoy

- Amazon has started delivering to the Amazon!

- Fashion comes out as best performing segment of e-commerce.

- Have Yahoo`s Valentines predictions been right?

- Lush names new cosmetics range after Amazon UK boss Christoper North.

- UK e-commerce market boasts fantastic trade surplus for 2013.

- Tiffany & Co. little blue box sought after on eBay this Valentines Day

- Coffee and tea e-commerce business proving to be a great success as they expand product range.



 
Boffer Time: 02:14:47 PM