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BRITONS LEADING EUROPE WITH SMARTPHONE SHOPPING

2014 Mar 13th 12:32 PM

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New research reveals that British consumers are currently leading the mobilisation trend when it comes to smartphone usage for online shopping. Out of 18 European countries, it was found that almost one third of UK citizens, or 32%, shop on their mobile compared against just 8% in Italy and France, 15% in Germany, and 19% in Sweden.


Commissioned by Google, the research from WPP’s research firm TNS also revealed that 68% of Britons are using smartphones and make up the highest proportion of people who regularly make a purchase every month.


Mobilisation is a trend picking up momentum with big retailers following the smartphone revolutions and with the expectation that web traffic through mobile devices reaching 61% by 2016, who can blame them. Considering the evolution of smartphone and tablets, your customers are always within reach. There is enormous potential to be had here. Amazon and eBay already accommodate for smartphones with their mobile apps, if you also sell from your own website it is now essential to ensure that your site is mobile-ready. 



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