Lush names new cosmetics range after Amazon UK boss Christoper North.

Handmade cosmetics company Lush has trademarked a cosmetics range after Amazon`s UK boss Christoper North. This comes after the company won a high court battle with Amazon over its use of the word "lush" to sell rival cosmetic products.

Lush`s husband and wife founders, Mark and Mo Constantine, said by trade marking "Christopher North" and putting it on toiletry products they were attempting to make him understand how it felt. Mark Constantine said they did it to "make a point about how upsetting it is to have something personal to you, used by someone else".

While it was done only to get Amazon`s attention at first, the refusal to admit wrong has pushed Lush to consider putting the "North" products on sale. Following a three-year legal battle the company might now sell products such as a North shower gel described as "rich, thick and full of it".

Constantine even managed to have a dig at Amazon`s tax avoidance past, describing the product on the label with "Top tip: Kindle a new love for your skin, it`s not taxing to take care of your skin with this product packed with Amazon Prime ingredients."

If the North shower gel does go on sale all profits will go to good causes, and Constantine has already held talks with tax avoidance protesters UK Uncut.

It`s nice to see a smaller company standing up to Amazon and the plans to launch the cosmetics range after North does all seem like a bit of tongue and cheek. Although it has been reported that Christopher North is "hopping mad" at Lush`s retaliation. Perhaps he`s not so keen to have his face on the front of a bottle of bubble bath...

 After hearing this, Lush are taking no risks as they have taken the precaution of trade marking their own name just in case Amazon retaliates. Mark Constantine commented: “They will no doubt give us another whopping with a stick,”